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Press
Release
Two
global SUV Icons – the Jeep® Wrangler and Jeep Grand Cherokee – launch in
India
Local
production in India of an all-new premium SUV to begin in
2017
·
The legendary Jeep Wrangler
comes to Indian customers with four-door, single trim version called Jeep
Wrangler Unlimited
·
The Jeep® Grand Cherokee
line-up will include the aggressive, fast and athletic Grand Cherokee SRT, the
luxurious Grand Cherokee Summit and the classy and refined Grand Cherokee
Limited
·
FCA India to open 10 new
distribution outlets in nine cities by the end of this calendar year to sell
Jeep products in India
AUGUST
30, 2016 | JODHPUR, INDIA
- Fiat
Chrysler Automobiles (FCA) India today announced the arrival of two global SUV
icons: the Jeep® Wrangler and Jeep Grand Cherokee. FCA, which owns
the Jeep brand globally, will bring the two models to India as direct imports
(Completely Built Units). The company will add another vehicle to this line-up,
an all-new, premium Jeep SUV, when local production startsat its Ranjangaon
manufacturing facility, near Pune, next year.
Commenting
on the global heritage of the legendary Jeep brand, Kevin Flynn – President and
Managing Director, FCA India
said, “Jeep pioneered the SUV segment and the concept of off-roading . Now we
are providing our Indian customers with access to what Jeep has to offer by
launching the Jeep Wrangler, the most capable production 4x4 vehicle in the
world and the luxurious Jeep Grand Cherokee, the most awarded SUV of all time.
The launch of Jeep in India marks a double milestone in the history of the
brand as this year we are also celebrating the 75th anniversary of Jeep
worldwide.”
Jeep dealer
network
The Jeep Wrangler and the Jeep Grand
Cherokee will be sold through 10 Jeep distribution outlets called Jeep
Destination Stores, in nine Indian cities by the end of this year. The Jeep
Destination Stores are designed to be premium and world class, and have a high
level of engagement with walk-in customers, prospects and visitors.
The Jeep Destination Store go live in
Ahmedabad at the time of launch, followed closely by New Delhi and Chennai in
September. The Mumbai outlet will open in October, along with a second outlet in
New Delhi, both before Diwali, followed by Hyderabad, Chandigarh, Kochi and
Bengaluru. The Jeep India website will have toll-free phone numbers where
customers can inquire and they will be guided on the bookings process and the
purchase.
FCA plans to focus a lot on providing
the original Jeep experience to customers, as part of its retail strategy in
order to bring them closer to the virtues of the Jeep brand and its Product
Capabilities.
Jeep operations
Kevin Flynn commented on
the business saying,
“We have invested US$ 280 million in our facility at Ranjangaon, near Pune, to
mobilize our localization strategy. We are on track with our plans to
manufacture and roll out an all-new, premium Jeep SUV from our plant in 2017.
After-Sales too plays a significant role in our India strategy. With the launch
of the Jeep Wrangler and Jeep Grand Cherokee, we will set a strong foundation
for all the aspects that will further strengthen our future in
India.”FCA has focussed on After-Sales as one of its key drivers of growing business in India. For Jeep vehicles, the company has crafted innovative schemes that will give customers peace of mind and a satisfying Jeep ownership experience. The company will offer a two-year, unlimited mileage manufacturer’s warranty as standard on both the Jeep Grand Cherokee and the Jeep Wrangler. The warranty will have international coverage and will be transferrable to the second owner.
Branded Jeep Assist, a 24/7 helpline and roadside assistance program is being offered which will cover the vehicles for a two year, unlimited mileage period. Toll free assistance will be provided 24/7 in case of accidents and breakdowns and additionally, customers will be provided with a return journey Business Class air ticket or a hotel stay. FCA’s extended warranty on these Jeep vehicles is very competitive and offers one and two year options. Besides this, customers will have access to an exciting range of Jeep branded merchandise and accessories.
Jeep Brand
Jeep, a
75-year old brand that enjoys a rich heritage, is known the world over for its
originality and authenticity. The Jeep capability quotient has been so
impressive over the decades that consumers have unshakable faith in its
go-anywhere character. While luxury and capability are the two primary product
attributes that will connect consumers to Jeep in India, these are supplemented
by two further core values of freedom and adventure that have been hallmarks of
the Jeep brand throughout its 75-year history.
Commenting
on the Jeep Brand, Kevin Flynn said, “The originality of the Jeep
brand has been so alluring that the styling cues of Jeep have inspired many
other brands around the world but the reality is ‘There’s Only
One’.”
To establish
the Jeep Brand across the country, FCA India will launch a campaign with the
brand promise ‘There’s Only One’. The campaign will largely use digital, print
and outdoor mediums for amplification.
###
About
the Jeep Brand:
Built
on 75 years of legendary heritage, Jeep is the authentic SUV with class-leading
capability, craftsmanship and versatility for people who seek extraordinary
journeys. The Jeep brand delivers an open invitation to live life to the fullest
by offering a full line of vehicles that continue to provide owners with a sense
of security to handle any journey with confidence.
The
Jeep global vehicle line-up consists of the Cherokee, Compass, Grand Cherokee,
Patriot, Renegade, Wrangler and Wrangler Unlimited.
Follow
Jeep India on:
About
Fiat Chrysler Automobiles
Fiat
Chrysler Automobiles (FCA), the seventh-largest automaker in the world, designs,
engineers, manufactures, distributes and sells vehicles under the Abarth, Alfa
Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Ram, SRT brands
as well as luxury cars under the Maserati brand.
FCA
also operates in the components sector, through MagnetiMarelli and Teksid, and
in the production systems sector, through Comau and in after-sales services and
products under the Mopar brand name. In addition, the Group provides retail and
dealer finance, leasing and rental services in support of the car business
through subsidiaries, joint ventures and commercial agreements with specialized
financing services providers.
FCA
operates through companies located in 40 countries and has commercial
relationships with customers in approximately 150
countries.
For
more information please contact:
Sushant
Balsekar
Head – PR & Corporate
Communications, Fiat Chrysler Automobiles, India
Operations
Telephone: 91-22-3946
2600
E-mail ID: sushant.balsekar@fcagroup.com
Website: www.fiat-india.com
Akshat
Jain
Perfect
Relations
Mobile:
+91-9920210948
E-mail ID: akshatj@perfectrelations.com
THE
JEEP® WRANGLER
|
Price
|
Rs. 71.59
lakh (ex-showroom, New Delhi)
|
|
Variants
|
Single
variant – Jeep Wrangler Unlimited 4x4
|
|
Engine
|
2.8-litre EcoDiesel, inline
4-cylinder,
Max power: 200 PS @ 3600
rpm
Max torque: 460 Nm @ 1600 – 2600
rpm
|
|
Transmission
|
5-speed
Automatic
|
|
Seating
|
5
occupants
|
Key Notes for Jeep
Wrangler Unlimited
· The iconic Wrangler – the most capable production 4x4
vehicle in the world
· An authentic off-roader that has inspired its owners to
dream and delivers on the values of Freedom and Adventure time and time
again
· The iconic design of the Wrangler is
legendary
· Customers around the world immediately identify with its
legendary styling cues – the vertical seven-slot grille, flanking round
headlamps and the trapezoidal wheel arches
· This off-roader exudes superior quality and sheer
presence and conveys a sense of confidence in its stance and that it is able to
‘go anywhere’.
· The most exciting part of the Wrangler is in its
personality – a fortress of a body shell that is protected by subtly inbuilt
sport bars and it comes with wash-out interiors with drain
plugs
· It comes with removable doors, a three-piece modular,
removable hard top as well as with a soft top – a standard addition to the
Wrangler package
· Interiors – McKinley leather seats with accent
stitching, a lockable center console, anine-speaker Alpine music system, a
6.5-inch Uconnect touch screen navigation system that is accessible through
voice commands
· The Wrangler is the only Trail Rated SUV in the marketit
comes with our legendary Command Trac 4x4 system with heavy duty solid axles, 18
bolt main case joint clamping to enable extreme capability and to round it off,
17-inch Silent Armour Goodyear Tyres
· The Wrangler Unlimited will be available in six
colours
THE
JEEP® GRAND CHEROKEE
|
Variants and
Price
|
Grand
Cherokee SRT
|
Rs. 1.12
crore
(Ex-showroom,
Delhi)
|
|
Grand
Cherokee Summit
|
Rs. 1.03
crore
(Ex-showroom,
New Delhi)
| |
|
Grand
Cherokee Limited
|
Rs. 93.64
lakh
(Ex-showroom,
New Delhi)
| |
|
Engine and
Transmission
|
Grand
Cherokee SRT
|
6.4-litre HEMI V8 (Petrol)
Max power: 475 PS @ 6250
rpm
Max torque: 624 Nm @ 4100
rpm
Transmission: 8-speed Automatic with
Paddle Shift
|
|
Grand Cherokee
Summit
|
3.0-litre V6 EcoDiesel
Max power: 243 PS @ 3600
rpm
Max torque: 570 Nm @ 2000
rpm
Transmission: 8-speed Automatic with
Paddle Shift
| |
|
Grand Cherokee
Limited
| ||
|
Seating
|
SRT, Summit
and Limited
|
5 occupants
each
|
Key Notes for Jeep
Grand Cherokee
·
Grand Cherokee
SRT
o
The best of the best as the
flagship on-road performance machine of the Jeep line-up for
India
o
Zero-100 km/hr in five
seconds, thanks to the SRT’s ‘Launch Control’ button which is the trigger to
unleash that raw power
o
Capability is complemented by
technology – it comes with a Quadra-Trac full-time Active-on-Demand 4WD system
linked to a five-mode Selec-Track system, supported by a high performance
adaptive suspension, complemented by highly effective, high performance Brembo
brakes with large, multiple-piston rotors
o
The SRT’s capability is
proven by high performance technology including –Quadra-Trac full-time
Active-on-Demand 4WD system linked to a five-mode Selec-Track system, adaptive
damping suspension, high performance Brembo brakes at all four corners.
o
It is just as dynamic inside
the cockpit too –it gives feedback on G-force on the 7-inch instrument cluster
and real time performance data on its 8.4-inch UConnect
system
o
Ultra-luxurious Laguna
leather seats that are crafted with leather sourced from the world’s finest
Swedish tanners
o
An 8.4-inch multimedia system
is wired to a 19-speaker Harman Kardon sound system enhances the
experience
o
The Grand Cherokee SRT will
be available in five colours
·
Grand Cherokee
Summit
o
Pampers occupants with seats
stitched and wrapped in Nappa leather with a refined suede-like premium
headliner
o
To keep the refinement
consistent, the leather is carried forward to the instrument panel door, center
console, shifter knob and the armrest
o
The use of open-pore wood
tastefully enhances the interior matching the aesthetics to the SUV’s impressive
personality
o
Offers colour-coordinated
interiors with the base, ‘Limited’ variant
o
It is equipped with a
nine-speaker Alpine music system synced to the 8.4-inch UConnect infotainment
system
o
Customisable 7-inch
instrument cluster
o
Rear seat passengers can
enjoy the Blu-ray entertainment system and the panoramic
sunroof
o
Like the SRT, it offers
Quadra-Trac II with the SelecTerrain traction control
system
o
Offered with smart-looking
20-inch alloy wheels
o
Available in six
colours